We see the positive effects of the interim quarterly evaluations to ensure the continuity of the DMI process.
They acted like part of our team and during the sessions, they allowed our teammates to contribute to the process without any prejudice or biases. Throughout the process, the Digitopia team showed that they know our projects as well as we do. When we look at the big picture, a win-win situation occurred at both the board and business unit levels.
When we learned our maturity score at the end of the 6 sessions, Digitopia highlighted that our aim is not to see the score but to take the necessary actions to reach our goals. What we will do from now on is to protect our strengths and focus on the points where we need to improve. We have proven that we are on the right track. The initiatives report prepared by Digitopia and the action plan that we prepared overlapped 90%. Seeing that our work and efforts had yielded such results motivated us even more. In all six sessions, we had various discussions looking into next two years from today.īorusan Otomotiv Group's Digital Maturity score was above the market average. Digitopia has made a great contribution to the unification of these two sides. We wanted the high-level management and business units to be on the same page during our digital transformation journey. On the other hand, our main goal was not to only get a score. This had a very positive effect on the results. We did not plan for the consultancy process to be conducted online, but the pandemic pushed us to this and Digitopia managed this process so well that all participants expressed their opinions with candor. Digitopia was the only one to answer all of these prerequisites. We required an evaluation within these 6 dimensions Governance, Customer, People, Innovation, Marketing, and Technology, which Digitopia includes in their methodology. Second, the consulting company must guarentee an independent, holistic, and end-to-end service. First, we needed to see where we were in the local market at the first place, then in the globe. We chose Digitopia among many alternative companies. And finally, end of 2020 is the right time to know our Digital Maturity Score. With the global pandemic, we have also taken a step towards real-time data management.
Borusan otomatic how to#
Our primary focus was how to use artifical intellegince and machine learning in data analytics. Digitalization became faster than ever, and our company was no exception. During that time, we built our digital strategy and data strategies.Ģ020 was the game changer for everyone. To strengthen the technological infrastructure we completed major changes and considered our customer experience goals. When 2019 arrived, our priorities had changed and we focused on investing in technology. Also, we have high level goals in the digital team, that ‘s why we didnt want to create digital fatigue between the business units and the board. One of the main reasons was some of the projects had already started and we needed to see some solid results.
However, we preferred to focus on other priorities at that time. I wanted to get our digital maturity score measured when I first joined the company. To differantiate ourself in the market, we focused on digital transformation in customer experience. However, in 2018 we shifted it to another level.
At the beginning of our initiatives, Information Technologies were the main priority in digital transformation. As you can imagine, digital transformation necessitates a great amount of effort for a group firm of six companies. I joined Borusan in 2018, and I am the first CDO of the company and in the group companies as a whole. The brand range was completed with the participation of MINI, which also made a difference in the small car segment, and lastly, Jaguar, which represents the combination of luxury, comfort and performance in 2014.īorusan Otomotive Group has been serving as the distributor of BMW, MINI and BMW Motorrad, Jaguar and Land Rover brands for more than 35 years.Īt Borusan Otomotiv Group, digital transformation started in 2017. Borusan Otomotiv Group includes six companies and serves in the premium automobile segment.īorusan Otomotiv Group, a partnership of Borusan Holding and Giwa Holding operating in Germany, has been the distributor of BMW since 1984 and in 1992, BMW Motorrad, the favorite of motorcycle enthusiasts, in 1998, Land Rover, the manufacturer of the best 4x4 vehicles, in 1999.